When is the last time you thought about billboard advertising? Has it been a while? You’re not alone! Thanks to the Internet and the countless social media platforms that run ads, many business owners have forgotten about the importance and effectiveness of billboards. Yet, billboards haven’t gone anywhere—and they’re not going anywhere. In fact, billboard advertising is still a strong, affordable method to create awareness for you and your product or service.
Interested in learning more about billboard advertising, but not sure where to start? That’s why we’re here! The COMSTOR Outdoor team has put together a step-by-step guide to help you understand the billboard advertising process a little bit better.
Step 1: Consider what you want to promote
You want your billboard campaign to be successful, right? Therefore, you need to really think about what you want to promote. In a word, it’s important to be strategic. Be strategic about what your billboard says and why you’ve chosen to say it.
Further, do you want to become more visible in your community? Do you have a special product, sale, or seasonal promotion to share? Maybe you want to expand your business into a completely new market?
This is all information you need to consider before getting started.
Step 2: Think about your message
Next, before you spread a message, make sure it’s the right message for you and your business. Our team can help!
Specifically, we are trained to assist our customers in developing the right message, using the right visuals. We will also offer feedback on selecting the most appropriate location to achieve your goals. However, you must know what those goals are and comminute them to us.
Step 3: Finding the right location
Location! Location! Location! Yes, location matters—always!
Traffic count is just one of several things that you should consider when selecting a location for your billboard. Choosing a great site depends on the goals of your campaign and the people you seek to reach. Here are some popular strategies to consider:
- Gateway Presence—Creating a design that defines your company and image, and displaying it by entry and exit points of your community
- Directional—Use your billboard to define your location and how a customer can find you
- New Markets—Choose sites in areas where you hope to gain new customers, customers outside of your traditional market area
- Site-Specific—Promote your business image near a particular site because of the unique qualities of that location
Step 4: Create a strong, simple, strategic design
Once you’ve selected your location, our team will help you create a strong design to convey your message and your business effectively.
Our in-house design team is experts at creating messages that are noticed, easily read, and most importantly, remembered. The design of your billboard is included in your contract agreement. That’s right: There are no additional design fees!
Step 5: Installation . . . and results!
After your board has been designed, we’ll print and install it at your selected location.
Please note: Our billboards are constructed of 100 percent steel, and we proudly boast that they are some of the best-maintained billboards in the industry. Other companies use temporary paper boards that can wear out long before your message does. Our signs are wrapped with high-resolution advertising vinyl guaranteed not to tear or fade, making us one of the most trusted names in outdoor advertising.
So, do you think you’re ready to begin the process? If so, contact COMSTOR Outdoor today! We’re excited to work with you.